population segment

[/ˌpɑːpjəˈleɪʃən ˈseɡmənt/]
nounpl: population segments
segmento populacional
1. A distinct subset or portion of a total population defined by specific characteristics such as age, income, location, or demographics
The marketing team targeted the younger population segment with their new advertising campaign.
A equipe de marketing focou o segmento populacional mais jovem com sua nova campanha publicitária.
2. In statistics and data analysis, a group within a population that shares common attributes or traits
Census data revealed significant differences between the urban and rural population segments.
Os dados do censo revelaram diferenças significativas entre os segmentos populacionais urbano e rural.
3. In business and market research, a target group identified for specific products, services, or policies
The healthcare initiative was designed to serve the elderly population segment more effectively.
A iniciativa de saúde foi projetada para atender mais efetivamente o segmento populacional idoso.
The term 'population segment' is extensively used in both Brazilian and American contexts for market research, public health initiatives, and census analysis. In Brazil, it's particularly relevant in discussions of social inequality, healthcare access, and economic development, often used to identify groups requiring targeted social policies or interventions.
Synonyms / Sinônimos
population groupdemographic segmentmarket segmenttarget audiencesubpopulationcohort
Antonyms / Antônimos
total populationgeneral populationwhole population

Regional Variations

General Brazilian
segmento populacional
Standard term used in marketing, statistics, and public policy contexts
Brazil - Marketing
fatia de mercado / segmento de mercado
Commonly used in commercial and business contexts to refer to market segments
Brazil - Government/Statistics
faixa populacional / grupo demográfico
Used in census and public health contexts
Portugal
segmento populacional
Same usage as Brazilian Portuguese, standard terminology in demographic studies

Related Words

demographicssegmentationsocioeconomicstratificationcohort analysistarget market

Related Idioms & Phrases

underserved population segment
high-value population segment
vulnerable population segment
growing population segment
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