personalization features
[ˌpɜːrsənəlaɪˈzeɪʃən ˈfiːtʃərz]
noun phrasepl: personalization features
recursos de personalização
1. Software or application functions that allow users to customize their experience by adjusting settings, preferences, layouts, or content according to individual needs and tastes
The new smartphone has excellent personalization features that let you customize your home screen, widgets, and notification settings.
O novo smartphone possui excelentes recursos de personalização que permitem customizar sua tela inicial, widgets e configurações de notificação.
2. Technological capabilities that tailor content, recommendations, or interface elements to individual user behavior and preferences
Netflix's personalization features analyze your viewing history to recommend shows you might enjoy.
Os recursos de personalização do Netflix analisam seu histórico de visualização para recomendar séries que você possa gostar.
3. Marketing or e-commerce tools that customize the user experience based on browsing patterns, purchase history, or demographic data
Amazon uses advanced personalization features to display products relevant to each customer's interests.
A Amazon usa recursos de personalização avançados para exibir produtos relevantes aos interesses de cada cliente.
This term is widely used in Brazilian tech industry and digital marketing contexts. In the USA, personalization features are highly valued in software and e-commerce platforms, reflecting a cultural emphasis on individual choice and customization. In Brazil, as digital adoption grows, the term 'recursos de personalização' has become standard in tech documentation and marketing materials, often alongside the English loanword 'customização.'
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