persistent objective
[/pərˈsɪstənt əbˈdʒɛktɪv/]
noun phrasepl: persistent objectives
objetivo persistente
1. A goal or aim that is continuously pursued over a long period of time without abandonment, despite obstacles or setbacks
Reducing poverty has been a persistent objective of the government for decades.
Reduzir a pobreza tem sido um objetivo persistente do governo por décadas.
2. In military or strategic contexts, a target or goal that remains a priority throughout a campaign or operation
Securing the border was the persistent objective throughout the conflict.
Garantir a segurança da fronteira foi o objetivo persistente durante todo o conflito.
3. A continuing aim in organizational or personal contexts that guides decisions and actions
Improving customer satisfaction remains our persistent objective.
Melhorar a satisfação do cliente continua sendo nosso objetivo persistente.
This term is commonly used in Brazilian business, government, and educational contexts to describe sustained institutional or personal goals. In the USA, it appears frequently in strategic planning, military doctrine, and corporate mission statements. The concept reflects cultural values of perseverance and long-term thinking.
NYC Slang
long-game goal; something you're not gonna quit on
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