permanent pricing
[/ˈpɜːrmənənt ˈpraɪsɪŋ/]
noun
precificação permanente
1. A pricing strategy where a company maintains consistent, fixed prices for its products or services over an extended period without frequent changes or promotions
The retailer adopted permanent pricing to build customer trust and eliminate confusion from constant sales.
O varejista adotou precificação permanente para construir confiança do cliente e eliminar confusão de promoções constantes.
2. A business approach that emphasizes stable, predictable pricing rather than temporary discounts or dynamic adjustments
Permanent pricing models reduce marketing complexity and create transparent value propositions.
Modelos de precificação permanente reduzem a complexidade de marketing e criam propostas de valor transparentes.
Permanent pricing is a modern retail strategy gaining traction in Brazil, particularly among supermarket chains seeking to differentiate from competitors through price transparency and predictability. In the USA, Walmart pioneered this approach with its 'Everyday Low Price' (EDLP) strategy. This contrasts with traditional Brazilian retail practices that heavily relied on seasonal promotions and discounts.
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