passive appeal
[ˈpæsɪv əˈpiːl]
nounpl: passive appeals
apelo passivo
1. A legal or formal request made without active pursuit or aggressive advocacy; an appeal that relies on presenting information without demanding immediate action or response.
The defendant filed a passive appeal, hoping the court would reconsider the sentence based on newly discovered evidence.
O réu apresentou um apelo passivo, esperando que o tribunal reconsiderasse a sentença com base em provas recém-descobertas.
2. In marketing or communication, an appeal that relies on subtle suggestion or emotional resonance rather than direct persuasion or urgency.
The advertisement took a passive appeal approach, showing the product's benefits through lifestyle imagery rather than aggressive sales tactics.
O anúncio adotou uma abordagem de apelo passivo, mostrando os benefícios do produto através de imagens de estilo de vida em vez de táticas de vendas agressivas.
In Brazilian legal system, 'apelo passivo' is a formal term used when appealing decisions without aggressive litigation strategy. In US and Brazilian marketing, passive appeals are increasingly preferred over hard-sell tactics, reflecting consumer preference for authentic, subtle messaging rather than aggressive persuasion.
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