active appeal
[/ˈæktɪv əˈpiːl/]
nounpl: active appeals
recurso ativo
1. A legal process in which a party actively pursues an appeal of a court decision rather than passively accepting it
The defendant filed an active appeal to challenge the guilty verdict.
O réu apresentou um recurso ativo para contestar a sentença de culpa.
2. In marketing or advertising, a direct and engaging promotional effort intended to solicit immediate customer response
The company launched an active appeal to increase product awareness among younger consumers.
A empresa lançou um apelo ativo para aumentar a conscientização do produto entre consumidores mais jovens.
3. A persuasive or compelling request that demands or encourages active participation or response
The nonprofit made an active appeal for donations during the holiday season.
A organização sem fins lucrativos fez um apelo ativo por doações durante a época de festas.
In Brazil, 'recurso ativo' is primarily a legal term used in the judicial system, while 'apelo ativo' is more common in commercial and nonprofit contexts. In the USA, the term bridges both legal and marketing domains, reflecting the importance of proactive engagement in both fields.
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