partner-based e-commerce
[PAR-ner-baysd ee-KUM-urs / PAR-tner-beyst i-kuh-MURS]
nounpl: partner-based e-commerce systems / modelos de e-commerce baseados em parcerias
e-commerce baseado em parcerias
1. An electronic commerce business model in which a company collaborates with one or multiple partners to sell products or services online, sharing revenue, responsibilities, and resources
Amazon's marketplace is a successful example of partner-based e-commerce, where third-party sellers operate alongside the main platform.
O marketplace da Amazon é um exemplo bem-sucedido de e-commerce baseado em parcerias, onde vendedores terceirizados operam junto à plataforma principal.
2. A digital retail strategy where affiliated businesses, suppliers, or distributors integrate their offerings through a shared online platform to expand market reach
The company adopted a partner-based e-commerce approach to quickly penetrate new markets without building infrastructure from scratch.
A empresa adotou uma abordagem de e-commerce baseado em parcerias para penetrar rapidamente novos mercados sem construir infraestrutura do zero.
3. An online selling framework that leverages partnerships between retailers, logistics providers, and payment processors to create an integrated shopping experience
Their partner-based e-commerce network includes suppliers from across three continents, all using the same centralized platform.
Sua rede de e-commerce baseado em parcerias inclui fornecedores de três continentes, todos utilizando a mesma plataforma centralizada.
In Brazil, partner-based e-commerce has grown significantly with platforms like Mercado Livre and OLX, becoming crucial for small and medium-sized businesses (SMEs) to reach consumers. This model aligns with Brazilian business culture's emphasis on relationships and networks. In the USA, the Amazon marketplace pioneered this model and it's now central to digital commerce strategy. The term reflects the global shift from traditional retail to platform-based ecosystems where multiple stakeholders collaborate.
Related Idioms & Phrases
win-win partnership model
ecosystem approach to retail
network effect in e-commerce
shared platform economy
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