partner development
[/ˈpɑːrtnər dɪˈveləpmənt/]
nounpl: partner developments
desenvolvimento de parceiros
1. A business strategy focused on building, nurturing, and expanding relationships with business partners to create mutual growth and value
The company invested heavily in partner development to expand its distribution network.
A empresa investiu significativamente no desenvolvimento de parceiros para expandir sua rede de distribuição.
2. The process of identifying potential partners and implementing programs to strengthen existing partnerships
Partner development initiatives included training programs and joint marketing campaigns.
As iniciativas de desenvolvimento de parceiros incluíram programas de treinamento e campanhas de marketing conjunto.
3. Corporate efforts to enable partners to achieve their business objectives and increase their capabilities
Through partner development, we help resellers improve their sales skills and market knowledge.
Através do desenvolvimento de parceiros, ajudamos revendedores a melhorar suas habilidades de vendas e conhecimento de mercado.
Partner development is a key strategic concept in both American and Brazilian corporate cultures, particularly in technology, finance, and manufacturing sectors. In Brazil, it reflects the importance of relationship-building (relacionamento) in business culture. Companies often have dedicated Partner Development departments or teams that manage these initiatives, and the term is frequently used in business proposals and corporate presentations.
Related Idioms & Phrases
building strong partnerships
win-win partnership
strategic partnership alignment
growing the partner ecosystem
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