packaging

[/ˈpækɪdʒɪŋ/]
nounfemininepl: packagings
embalagem
1. the material or containers used to wrap or protect goods for storage, transport, or sale
The packaging of this product is made from recycled plastic.
A embalagem deste produto é feita de plástico reciclado.
2. the process of putting goods into containers or wrapping them
Packaging is an important part of our manufacturing process.
A embalagem é uma parte importante do nosso processo de fabricação.
3. the presentation or manner in which something is presented to the public
The packaging of the political candidate was carefully managed by the marketing team.
A embalagem do candidato político foi cuidadosamente gerenciada pela equipe de marketing.
In Brazil, packaging (embalagem) is increasingly important due to growing e-commerce and consumer awareness of sustainability. Environmental concerns have led to increased use of eco-friendly packaging materials. In the USA, packaging design and innovation are highly valued in marketing strategy, especially for retail products.
NYC Slang
wrap (informal); 'the wrap' used when discussing product presentation
Synonyms / Sinônimos
wrappingcontainerwrapperpackingencasing
Antonyms / Antônimos
unwrappingunpacking

Regional Variations

General Brazilian
embalagem
most common and standard usage across Brazil
São Paulo
embalagem / acondicionamento
acondicionamento used in industrial/manufacturing contexts
Rio de Janeiro
embalagem
standard usage, sometimes 'pacote' in casual speech
Portugal
embalagem / acondicionamento
embalagem is standard; acondicionamento used more formally

Related Words

packagepackwrapboxcontainerlabelshipment

Related Idioms & Phrases

judge a book by its packaging - avaliar algo apenas pela aparência externa
attractive packaging - embalagem atraente
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