1. The obvious, unconcealed positioning or insertion of a product, brand, or message within media content, clearly visible to the audience
The overt placement of the car brand in the movie was so obvious that viewers immediately noticed the product.
A colocação aberta da marca de carro no filme era tão óbvia que os espectadores notaram imediatamente o produto.
2. Direct and transparent advertising strategy where branded content is intentionally and visibly featured
Unlike subtle product placement, overt placement makes no attempt to hide the commercial message.
Diferentemente da colocação discreta de produtos, a colocação aberta não tenta ocultar a mensagem comercial.