1. A planned approach or set of tactics employed at the beginning of a game, negotiation, business venture, or other competitive or strategic activity
The chess player studied various opening strategies to improve their game.
O jogador de xadrez estudou várias estratégias de abertura para melhorar seu jogo.
2. The initial moves or actions taken to establish a favorable position or gain advantage at the start of an undertaking
Our marketing team developed a strong opening strategy for the new product launch.
Nossa equipe de marketing desenvolveu uma estratégia de abertura forte para o lançamento do novo produto.