1. The first or primary plan of action adopted at the beginning of an undertaking, project, or competition
The initial strategy for the marketing campaign focused on social media engagement.
A estratégia inicial da campanha de marketing focava no engajamento nas redes sociais.
2. The opening approach or method chosen before adjustments are made based on new information
The chess player's initial strategy was to control the center of the board.
A estratégia inicial do jogador de xadrez era controlar o centro do tabuleiro.