open-minded segments
[OH-puhn MY-nded SEG-muhnts]
noun phrasepl: open-minded segments
segmentos receptivos / segmentos de mentalidade aberta
1. Groups or portions of a population that are receptive to new ideas, perspectives, and experiences without prejudice
Marketing research shows that open-minded segments are more likely to adopt innovative products.
Pesquisas de marketing mostram que segmentos receptivos têm maior probabilidade de adotar produtos inovadores.
2. Demographic or psychographic groups characterized by intellectual flexibility and willingness to consider alternative viewpoints
The campaign successfully targeted open-minded segments in urban areas.
A campanha direcionou com sucesso segmentos de mentalidade aberta em áreas urbanas.
This term is frequently used in Brazilian and American marketing, advertising, and social research to identify consumer groups more likely to accept innovation, diversity, and social change. In Brazil, it reflects the cultural value placed on progress and modernization, particularly in urban centers like São Paulo and Rio de Janeiro. The concept is also important in political discourse and academic discussions about social attitudes.
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