offset printing
[/ˈɔfˌsɛt ˈprɪntɪŋ/]
nounpl: offset printings
impressão offset
1. A printing technique in which an image is transferred from a plate to a rubber blanket and then onto the printing surface, rather than printing directly from the plate
The newspaper uses offset printing to produce high-quality color images on large runs.
O jornal utiliza impressão offset para produzir imagens coloridas de alta qualidade em grandes tiragens.
2. A commercial printing method widely used for books, brochures, and magazines due to its efficiency and cost-effectiveness for mass production
Our company switched to offset printing because it reduced production costs significantly.
Nossa empresa mudou para impressão offset porque reduziu significativamente os custos de produção.
Offset printing has been the dominant commercial printing method in Brazil and the USA since the mid-20th century. In Brazil, it remains essential for high-volume publication production, including newspapers, magazines, and educational materials. The term 'impressão offset' is universally recognized in Portuguese-speaking printing industries. In the USA, offset printing revolutionized the publishing industry and became the standard for mass-market books and periodicals, though it is gradually being supplemented by digital printing technologies.
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