official outlet
[/əˈfɪʃəl ˈaʊtlɛt/]
nounpl: official outlets
loja oficial
1. An authorized retail store or distribution point directly owned, franchised, or officially sanctioned by a brand or manufacturer to sell their products
This is the official outlet for Nike products in the mall.
Esta é a loja oficial de produtos Nike no shopping.
2. A legitimate channel through which a company directly sells its merchandise, typically at factory or discounted prices
We bought these shoes at an official outlet store and saved 40% off retail price.
Compramos estes sapatos em uma loja de descontos oficial e economizamos 40% do preço de varejo.
In Brazil, shopping at official outlets (lojas oficiais) is highly valued as a way to guarantee product authenticity and avoid counterfeits, which are prevalent in the market. The term 'outlet' has become increasingly popular in Brazilian Portuguese to refer to discounted official brand stores, particularly in shopping centers. Consumers actively seek out these authorized retailers to ensure quality and warranty support.
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