direct sales
[/dɪˈrɛkt seɪlz/]
noun
vendas diretas
1. The selling of products directly to consumers without intermediaries, typically through door-to-door, in-home demonstrations, or one-on-one interactions
The company uses direct sales to build relationships with customers and gather immediate feedback.
A empresa utiliza vendas diretas para construir relacionamentos com clientes e obter feedback imediato.
2. A sales model where a salesperson personally engages with end customers rather than selling through retailers or distributors
Their direct sales force increased revenue by 40% this quarter.
Sua força de vendas diretas aumentou a receita em 40% neste trimestre.
Direct sales have a significant presence in Brazil through Avon, Mary Kay, and Natura, with many women participating as independent consultants. In the USA, this business model is deeply embedded in consumer culture, though it carries varying perceptions depending on whether it involves legitimate direct selling or multilevel marketing schemes.
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