novel concept
[/ˈnɒv.əl ˈkɒn.sept/]
noun phrasepl: novel concepts
conceito inovador
1. A new, original, or previously unknown idea, approach, or way of thinking about something
Using artificial intelligence to diagnose diseases was a novel concept ten years ago.
Usar inteligência artificial para diagnosticar doenças era um conceito inovador há dez anos.
2. Something that is unusual, creative, or different from what exists or is commonly accepted
The startup presented a novel concept for sustainable packaging.
A startup apresentou um conceito inovador para embalagem sustentável.
In both American and Brazilian business contexts, 'novel concept' is frequently used in startup pitch meetings, academic discussions, and innovation forums. Brazilians may often use 'ideia inovadora' or 'conceito novo' interchangeably, while emphasizing creativity and originality is highly valued in tech hubs like São Paulo. In the USA, particularly in Silicon Valley and NYC, the phrase is ubiquitous in entrepreneurial culture.
NYC Slang
out-of-the-box idea
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