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niche services

[/niːʃ ˈsɜːrvɪsɪz/]
noun
serviços de nicho
1. Specialized services designed to meet the specific needs of a particular, limited market segment or group of customers
The company focuses on niche services for small law firms rather than competing in the general market.
A empresa se concentra em serviços de nicho para pequenos escritórios de advocacia em vez de competir no mercado geral.
2. Professional or commercial services that target a particular industry, profession, or demographic group
They provide niche services tailored to the needs of freelance photographers.
Eles fornecem serviços de nicho adaptados às necessidades de fotógrafos freelancers.
Synonyms
specialized servicestargeted servicesboutique servicesbespoke servicessegmented services
Antonyms
mass market servicesgeneral servicesbroad servicesmainstream services

Regional Variations

General Brazilian
serviços de nicho
Most common usage in Brazilian Portuguese business contexts
São Paulo
serviços especializados de nicho
Often includes emphasis on specialization in business-heavy regions
Portugal
serviços de nicho
Same as Brazilian usage; common in Portuguese business terminology

Related Idioms & Phrases

carve out a niche
find your niche
corner the market
specialized market segment
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