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niche selection

[/niːʃ səˈlɛkʃən/]
nounpl: niche selections
seleção de nicho
1. The process of identifying and choosing a specific, specialized market segment or audience for a product, service, or business
The company's niche selection strategy focused on eco-conscious consumers willing to pay premium prices.
A estratégia de seleção de nicho da empresa focou em consumidores conscientes do meio ambiente dispostos a pagar preços premium.
2. In evolutionary biology, the process by which organisms select or occupy a specific ecological habitat suited to their characteristics
Niche selection in bird populations determines their feeding and breeding behaviors.
A seleção de nicho em populações de aves determina seus comportamentos de alimentação e reprodução.
Synonyms
market targetingaudience segmentationniche marketingspecialized positioning
Antonyms
mass marketingbroad appealuniversal targeting

Regional Variations

General Brazilian
seleção de nicho
Standard term used in business and marketing contexts
São Paulo
seleção de nicho de mercado
More formal business terminology, common in corporate environments
Portugal
seleção de nicho
Same as Brazilian Portuguese; used in business and academic contexts

Related Idioms & Phrases

carving out a niche
finding your niche
niche down
specialized market positioning
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