1. A marketing strategy that targets multiple distinct customer segments with tailored messages, products, or services designed to meet the specific needs and preferences of each segment
The company adopted multi-segment marketing to reach both budget-conscious consumers and premium customers with different product lines.
A empresa adotou marketing multi-segmentado para alcançar tanto consumidores conscientes de orçamento quanto clientes premium com diferentes linhas de produtos.
2. The practice of dividing a market into distinct groups and developing customized marketing approaches for each group
Multi-segment marketing allows businesses to increase their market share by addressing the unique demands of various customer demographics.
O marketing multi-segmentado permite que os negócios aumentem sua participação de mercado abordando as demandas únicas de várias demografias de clientes.