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move the finish line forward

[muːv ðə ˈfɪnɪʃ laɪn ˈfɔrwərd]
verb phrase
mover a linha de chegada para frente
1. To change or extend a deadline, goal, or target to a later time or further distance; to delay the completion point of a project or objective
The project manager decided to move the finish line forward by two weeks due to unforeseen complications.
O gerente de projeto decidiu mover a linha de chegada para frente em duas semanas devido a complicações imprevistas.
2. To continually shift expectations or goals, making it harder to achieve completion or success
Every time we get close to finishing, they move the finish line forward with new requirements.
Toda vez que nos aproximamos de terminar, eles movem a linha de chegada para frente com novos requisitos.
NYC Slang
move the goalposts
Synonyms
push back the deadlineextend the deadlinedelay completionshift the goalpostmove the goalposts
Antonyms
move the finish line backwardaccelerate completionbring forward the deadlineexpedite

Regional Variations

General Brazilian
mover a linha de chegada para frente
Standard usage in business and project management contexts
São Paulo
deslocar o prazo final
Alternative phrase more common in corporate environments
Portugal
adiar a meta final
Slightly more formal alternative phrasing

Related Idioms & Phrases

move the goalposts
shift the finish line
change the rules of the game
move the target
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