1. To change the rules, standards, or requirements of something after it has already begun, especially unfairly to gain an advantage
First they said we needed a degree, but after I got it, they moved the goalposts and demanded 5 years of experience too.
Primeiro disseram que precisávamos de um diploma, mas depois que consegui, mudaram as regras do jogo e exigiram também 5 anos de experiência.
2. To shift expectations or targets retroactively to make success harder or impossible
The company keeps moving the goalposts on our quarterly targets.
A empresa continua mudando as metas trimestrais.