misaligned audience
[mɪs.əˈlaɪnd ˈɔː.di.əns]
nounpl: misaligned audiences
público desalinhado
1. A group of viewers, listeners, or readers whose interests, demographics, or expectations do not match the content, message, or purpose being presented to them
The marketing campaign reached a misaligned audience because the company advertised a luxury product on a budget-focused website.
A campanha de marketing atingiu um público desalinhado porque a empresa anunciou um produto de luxo em um site focado em orçamento.
2. An audience composition that contradicts the intended target market or demographic for a particular message or media
The presenter realized they had a misaligned audience when technical jargon confused the non-expert attendees.
O apresentador percebeu que tinha um público desalinhado quando a terminologia técnica confundiu os participantes não especializados.
This term is prevalent in American marketing, media, and technology industries where audience targeting and demographic analysis are critical. In Brazil, it's increasingly used in digital marketing and advertising sectors as companies adopt data-driven audience segmentation strategies. The concept reflects modern concerns about content relevance and marketing ROI in both cultures.
NYC Slang
wrong demo; off-brand crowd
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →