misaligned aim
[/ˌmɪsəˈlaɪnd ˈeɪm/]
nounpl: misaligned aims
objetivo desalinhado
1. A goal or purpose that is not properly aligned with one's values, resources, or circumstances; a target that is incorrectly positioned or directed
The company's misaligned aim of maximizing profits without considering employee welfare led to high turnover.
O objetivo desalinhado da empresa de maximizar lucros sem considerar o bem-estar dos funcionários resultou em alta rotatividade.
2. In literal sense: a weapon, tool, or device that is not properly directed at its intended target
The archer's misaligned aim caused the arrow to miss the bullseye entirely.
O objetivo desalinhado do arqueiro fez a flecha perder completamente o alvo.
3. A figurative lack of coordination between stated objectives and actual actions or outcomes
There was a misaligned aim between what the marketing team promised and what the product actually delivered.
Havia um objetivo desalinhado entre o que a equipe de marketing prometeu e o que o produto realmente entregou.
In Brazilian business culture, 'objetivo desalinhado' is commonly used in corporate settings when discussing strategic mismatches between company goals and execution. In American contexts, the phrase is often used metaphorically to describe someone pursuing goals that don't align with their core values or circumstances. Both cultures use the term to indicate a lack of coherence between stated intentions and actual outcomes.
NYC Slang
off-point aim / missing the mark
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