message concentration
[/ˈmɛsɪdʒ ˌkɑːnsənˈtreɪʃən/]
nounpl: message concentrations
concentração de mensagem
1. The practice of focusing key information, ideas, or communication into a single, unified message or theme
The marketing team used message concentration to ensure all advertisements conveyed the same core value proposition.
A equipe de marketing usou concentração de mensagem para garantir que todos os anúncios transmitissem a mesma proposta de valor central.
2. In communications, the consolidation of multiple points into one clear, cohesive statement to improve clarity and impact
Effective message concentration helps reduce audience confusion and increases message retention.
A concentração eficaz de mensagem ajuda a reduzir a confusão do público e aumenta a retenção da mensagem.
3. Technical term referring to the density or intensity of information contained within a communication
The message concentration in technical documentation should be high to convey complex information efficiently.
A concentração de mensagem na documentação técnica deve ser alta para transmitir informações complexas de forma eficiente.
In Brazilian corporate and marketing culture, message concentration is emphasized as essential for brand identity and consumer persuasion. American marketing professionals heavily prioritize this concept as part of strategic communications, particularly in advertising agencies in New York and major media markets.
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