maximizers
[/ˈmæksɪmaɪzərz/]
nounpl: maximizers
maximizadores
1. People who seek to obtain the highest possible result or value in a given situation; those who aim for the best outcome rather than settling for something adequate
Maximizers tend to spend more time researching before making a purchase decision.
Os maximizadores tendem a gastar mais tempo pesquisando antes de tomar uma decisão de compra.
2. In economics and decision theory, individuals who pursue optimization strategies to achieve the greatest utility or benefit
Unlike satisficers, maximizers analyze all possible options to ensure they choose the absolute best.
Ao contrário dos satisfazedores, os maximizadores analisam todas as opções possíveis para garantir que escolham a melhor.
3. Mathematical functions or algorithms that find the maximum value of a variable or expression
The software uses maximizers to find the highest profit margin across all product lines.
O software utiliza maximizadores para encontrar a margem de lucro mais alta em todas as linhas de produtos.
The concept of 'maximizers' vs 'satisficers' gained prominence in North American psychology and business literature, particularly through Barry Schwartz's research on the 'paradox of choice.' In Brazil, this terminology is increasingly used in business schools and corporate training contexts, reflecting a global discussion about decision-making styles and their impact on satisfaction and well-being.
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