importar menos
1. to be of lesser importance or significance; to have less weight or relevance in a situation
The small details matter less than the overall quality of the project.
Os pequenos detalhes importam menos do que a qualidade geral do projeto.
2. to be less consequential or impactful
What other people think should matter less to you.
O que outras pessoas pensam deve importar menos para você.
This phrase is commonly used in both Brazilian and American English to diminish the importance of something in casual conversation. In Brazilian Portuguese, 'importar menos' carries the same conversational weight and is used frequently in both formal and informal contexts to express relative unimportance.
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