be less important

[bi les ɪmˈpɔrtənt]
verb phrase
ser menos importante
1. to have reduced significance, relevance, or priority compared to something else
Safety concerns be less important than profit margins in that company.
As preocupações com segurança são menos importantes do que as margens de lucro naquela empresa.
2. to decline in value, weight, or consideration within a particular context
As time passes, those old issues be less important to the community.
Com o passar do tempo, essas questões antigas se tornam menos importantes para a comunidade.
This phrase reflects how both American and Brazilian cultures prioritize hierarchies of importance in business, social, and personal contexts. In Brazilian Portuguese, the emphasis on relationships often means context matters when determining importance, while in American English, efficiency and measurable impact frequently determine what 'matters less.'
NYC Slang
not really a thing / be no big deal
Synonyms / Sinônimos
matter lessbe of lesser importancecarry less weightpale in comparisontake a back seat
Antonyms / Antônimos
be more importantmatter morebe of greater importancecarry more weight

Regional Variations

General Brazilian
ser menos importante
standard usage throughout Brazil
Rio de Janeiro
ser menos importante
no regional variation
São Paulo
ser menos importante
no regional variation
Portugal
ser menos importante
identical usage in European Portuguese

Related Words

importancesignificancerelevancepriorityweightconsequence

Related Idioms & Phrases

take a back seat to
pale in comparison to
not hold a candle to
be pushed to the margins
lose ground to
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