1. Marketing strategies and advertising campaigns that use mass communication channels such as television, radio, newspapers, and magazines to reach a broad audience
Mass media marketing is essential for companies that want to build brand awareness among millions of consumers.
O marketing de meios de comunicação de massa é essencial para empresas que desejam construir conhecimento de marca entre milhões de consumidores.
2. The use of traditional broadcast and print media as primary vehicles for promotional messages and advertising content
The company invested heavily in mass media marketing to launch their new product line.
A empresa investiu bastante em marketing de meios de comunicação de massa para lançar sua nova linha de produtos.