1. The use of digital channels, platforms, and technologies to promote products, services, or brands to consumers online
The company invested heavily in digital marketing to reach younger audiences on social media.
A empresa investiu muito em marketing digital para alcançar públicos mais jovens nas redes sociais.
2. Strategic promotion using internet-based tools such as search engines, email, content, and social networks
Digital marketing includes SEO, social media marketing, and email campaigns.
Marketing digital inclui SEO, marketing em redes sociais e campanhas de e-mail.