market position
[/ˈmɑːrkɪt pəˈzɪʃən/]
nounpl: market positions
posição de mercado
1. The competitive standing or rank of a company or product within its industry or market segment
Apple's market position as a premium technology brand is well established.
A posição de mercado da Apple como marca de tecnologia premium é bem estabelecida.
2. The share of the market held by a company relative to its competitors
The company improved its market position by increasing sales by 25% last quarter.
A empresa melhorou sua posição de mercado ao aumentar as vendas em 25% no último trimestre.
3. The strategic location or niche that a business occupies in relation to consumer perception and competitor offerings
The startup is trying to establish a strong market position in the sustainable fashion industry.
A startup está tentando estabelecer uma posição de mercado forte na indústria da moda sustentável.
In both Brazilian and American business contexts, 'market position' is crucial terminology used in strategic planning, corporate reports, and investor communications. Brazilian companies emphasize 'posição de mercado' when discussing competitiveness in Latin America. The concept is central to business strategy discussions and is frequently referenced in quarterly earnings calls and market analysis reports.
Related Idioms & Phrases
strengthen one's market position
lose market position
gain ground in the market
hold one's own in the market
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