1. Marketing strategies and practices that appeal to the largest possible audience through established, traditional channels and mass media
The company shifted from niche marketing to mainstream marketing to reach a broader consumer base.
A empresa mudou do marketing de nicho para o marketing convencional para atingir uma base de consumidores mais ampla.
2. Advertising and promotional activities utilizing popular, widely-accepted methods such as television, radio, newspapers, and billboards
Mainstream marketing campaigns often rely on celebrity endorsements and prime-time television spots.
As campanhas de marketing convencional frequentemente dependem de endossos de celebridades e anúncios em horário nobre.