lucrativeness
[/ˈluːkrətɪvnəs/]
noun
lucratividade
1. The quality or state of being lucrative; the capacity to produce profit or financial gain
The lucrativeness of the tech industry attracts many entrepreneurs.
A lucratividade da indústria de tecnologia atrai muitos empreendedores.
2. The degree to which something generates substantial income or revenue
The lucrativeness of this business venture exceeded all expectations.
A lucratividade deste empreendimento comercial superou todas as expectativas.
In Brazilian business culture, 'lucratividade' is a key metric discussed in corporate boardrooms and startup pitches. Americans often emphasize lucrativeness when evaluating business opportunities, while in Portugal the term 'rentabilidade' is sometimes preferred in financial contexts.
NYC Slang
money-making potential; the hustle appeal
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