launch cancellation
[lɔːntʃ kænˈseləʃən]
nounpl: launch cancellations
cancelamento de lançamento
1. The act of officially withdrawing or postponing the release or introduction of a product, service, event, or space mission that was previously scheduled
The launch cancellation of the new smartphone was announced due to manufacturing defects.
O cancelamento de lançamento do novo smartphone foi anunciado devido a defeitos de fabricação.
2. In aerospace, the postponement or abandonment of a scheduled rocket or spacecraft launch
Weather conditions led to the launch cancellation of the space shuttle mission.
As condições climáticas levaram ao cancelamento do lançamento da missão do ônibus espacial.
3. In business and marketing, the decision to stop or delay the planned release of a product to the market
The launch cancellation was due to poor market research and low consumer interest.
O cancelamento de lançamento foi devido a pesquisa de mercado inadequada e baixo interesse do consumidor.
This term is particularly significant in Brazilian and American contexts, especially regarding space agencies (NASA, AEB - Agência Espacial Brasileira) and tech industry announcements. In Brazil, launch cancellations are often announced through official press releases and generate significant media coverage, especially in the aerospace sector. The phrase is commonly used in business contexts when companies need to delay or cancel product releases due to technical, financial, or market-related issues.
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