latent preference
[ˈleɪtənt prɛˈfɛrəns]
nounpl: latent preferences
preferência latente
1. A preference or inclination that exists but is not immediately apparent, conscious, or expressed; a hidden desire or tendency that influences behavior without being explicitly acknowledged
Market research revealed a latent preference among consumers for eco-friendly products, even though they didn't openly state this priority.
A pesquisa de mercado revelou uma preferência latente entre consumidores por produtos ecologicamente corretos, embora não expressassem abertamente essa prioridade.
2. In psychology and behavioral economics, an underlying preference that can be inferred from choices or actions rather than stated explicitly
The study uncovered a latent preference for remote work among employees despite company policies favoring office attendance.
O estudo descobriu uma preferência latente pelo trabalho remoto entre os funcionários, apesar das políticas da empresa favorecerem a presença no escritório.
The term 'latent preference' is primarily used in academic, business, and psychological contexts in both Brazil and the USA. In marketing and consumer research, it describes preferences that are inferred from behavioral patterns rather than surveys. Brazilian businesses increasingly use this concept in market segmentation and product development strategies.
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