introductory package
[/ˌɪntrəˈdʌktəri ˈpækɪdʒ/]
nounpl: introductory packages
pacote introdutório
1. A specially designed set of products or services offered at a reduced price to attract new customers or introduce them to a brand
The software company offers an introductory package with three months of free access for new users.
A empresa de software oferece um pacote introdutório com três meses de acesso gratuito para novos usuários.
2. An initial offering that includes essential items bundled together for beginners or first-time buyers
The gym's introductory package includes a fitness assessment and personal training session.
O pacote introdutório da academia inclui uma avaliação de aptidão física e uma sessão de treinamento pessoal.
3. A marketing promotion providing new subscribers with starter products at a discounted rate
Sign up today and receive our introductory package worth $200 for just $49.
Inscreva-se hoje e receba nosso pacote introdutório no valor de $200 por apenas $49.
In both Brazilian and American business contexts, introductory packages are widely used marketing strategies to lower barriers to entry for new customers. In Brazil, this strategy is particularly common in telecommunications, streaming services, and gym memberships. The concept reflects modern consumer marketing practices aimed at converting trial users into long-term customers.
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