trial package
[ˈtraɪəl ˈpækɪdʒ]
nounpl: trial packages
pacote de avaliação
1. A limited-time or limited-quantity product offering provided to customers at a reduced price or for free to allow them to test the product before making a full purchase
The software company offered a trial package to new users so they could experience the features before subscribing.
A empresa de software ofereceu um pacote de avaliação aos novos usuários para que pudessem experimentar os recursos antes de se inscreverem.
2. A starter bundle containing essential items or samples of products, typically marketed to introduce consumers to a brand or service
We received a trial package of cosmetics with miniature versions of their bestselling products.
Recebemos um pacote de avaliação de cosméticos com versões em miniatura de seus produtos mais vendidos.
3. A promotional offer designed to lower barriers to customer acquisition by allowing risk-free testing of a product or service
The streaming service offered a 30-day trial package at no cost to attract new subscribers.
O serviço de streaming ofereceu um pacote de avaliação de 30 dias sem custo para atrair novos assinantes.
Trial packages are a common marketing strategy in both Brazilian and American consumer markets, particularly in the tech, software, beauty, and subscription service industries. In Brazil, companies use trial packages extensively to overcome consumer hesitancy about new products. In the USA, trial packages and freemium models are fundamental to digital marketing strategy, especially for SaaS (Software as a Service) companies.
NYC Slang
trial offer / sample pack
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