integrated communication
[ˌɪntɪˈɡreɪtɪd kəˌmjuːnɪˈkeɪʃən]
nounpl: integrated communications
comunicação integrada
1. A strategic approach to marketing and communication that coordinates all channels and messages to create a unified brand experience
The company adopted integrated communication to ensure consistency across all customer touchpoints.
A empresa adotou comunicação integrada para garantir consistência em todos os pontos de contato com o cliente.
2. The practice of combining various communication disciplines (advertising, public relations, direct marketing, sales promotion) into one cohesive strategy
Integrated communication helps businesses deliver a coherent message through multiple media channels.
A comunicação integrada ajuda as empresas a entregar uma mensagem coerente através de múltiplos canais de mídia.
3. A holistic communication management approach that aligns internal and external communications to reinforce organizational objectives
Through integrated communication, the organization strengthened its brand identity and employee engagement.
Por meio da comunicação integrada, a organização fortaleceu sua identidade de marca e o engajamento dos funcionários.
Integrated communication is a cornerstone concept in Brazilian and American marketing industries. In Brazil, it gained prominence in the 1990s and is now standard practice among major corporations and advertising agencies. The term reflects the business world's shift toward cohesive brand messaging in an increasingly multi-channel media landscape. In the USA, the concept is foundational to modern marketing education and practice.
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