innovation acceptance
[/ˌɪnəˈveɪʃən əkˈsɛptəns/]
noun
aceitação da inovação
1. The willingness and readiness of individuals or organizations to adopt and embrace new ideas, technologies, or processes
The company's innovation acceptance among employees determined the success of their digital transformation project.
A aceitação da inovação entre os funcionários determinou o sucesso do projeto de transformação digital da empresa.
2. The degree to which a new innovation is perceived as valuable and integrated into existing systems or workflows
Market research showed high innovation acceptance for the new smartphone features among tech-savvy consumers.
Pesquisas de mercado mostraram alta aceitação da inovação para os novos recursos do smartphone entre consumidores experientes em tecnologia.
3. In organizational contexts, the process of overcoming resistance to change and building support for new initiatives
The management team focused on innovation acceptance by providing training and demonstrating clear benefits to stakeholders.
A equipe de gestão focou na aceitação da inovação fornecendo treinamento e demonstrando benefícios claros aos interessados.
In Brazil, innovation acceptance is particularly important in the tech hub of São Paulo and the startup ecosystem. The concept is increasingly central to organizational culture discussions as companies navigate digital transformation. In the USA, particularly in tech-forward cities, innovation acceptance is often tied to competitiveness and market survival, making it a critical business metric.
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