initial objective
[ɪˈnɪʃəl əbˈdʒɛktɪv]
noun phrasepl: initial objectives
objetivo inicial
1. the primary or first goal that is intended to be achieved at the beginning of a project, mission, or undertaking
The initial objective of the marketing campaign was to increase brand awareness among young adults.
O objetivo inicial da campanha de marketing era aumentar o conhecimento da marca entre adultos jovens.
2. a starting point or target in military, business, or strategic planning
The team's initial objective was to complete the prototype within three months.
O objetivo inicial da equipe era concluir o protótipo dentro de três meses.
3. the fundamental aim or purpose established at the outset of an operation or plan
Their initial objective in entering the market was to capture a 15% market share.
Seu objetivo inicial ao entrar no mercado era capturar uma participação de 15% do mercado.
This term is widely used in Brazilian corporate, governmental, and military contexts. In business environments, 'objetivo inicial' is a standard term in strategic planning and project management. The concept reflects a structured approach to goal-setting common in formal organizations across both Brazil and the United States.
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