information emphasis
[/ˌɪnfərˈmeɪʃən ˈɛmfəsɪs/]
nounpl: information emphases
ênfase informativa
1. The linguistic or communicative technique of highlighting or stressing particular information to draw attention to its importance or relevance in discourse
The speaker used information emphasis to highlight the key statistics in the presentation.
O palestrante usou ênfase informativa para destacar as estatísticas-chave na apresentação.
2. A pragmatic strategy in communication where certain data or concepts are foregrounded through stress, intonation, or structural positioning
Information emphasis in the report made it clear which findings were most significant.
A ênfase informativa no relatório deixou claro quais descobertas eram mais significativas.
3. The act of giving prominence to specific information to ensure comprehension and retention by the audience
Through information emphasis, the teacher ensured students understood the core concepts.
Através da ênfase informativa, o professor garantiu que os alunos compreendessem os conceitos principais.
This term is primarily used in academic, linguistic, and professional communication contexts in both Brazilian Portuguese and English. In Brazil, it's commonly employed in marketing, education, and media studies. The concept reflects modern communication theory's focus on how information is presented rather than just what is presented.
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