1. Communication or messages that lack logical connection, clarity, or consistency; statements that are contradictory or difficult to understand
The company's incoherent messaging confused customers about the new product launch.
As mensagens incoerentes da empresa confundiram os clientes sobre o lançamento do novo produto.
2. In marketing or public relations, mixed or conflicting messages that undermine the intended communication strategy
The politician's incoherent messaging on climate policy damaged his credibility.
As mensagens incoerentes do político sobre política climática prejudicaram sua credibilidade.