implement benchmarks
[ɪmˈplɛmɛnt ˈbɛntʃmɑrks]
verb phrase
implementar benchmarks
1. to put into action a set of standard measures or reference points against which performance, quality, or progress can be measured and evaluated
The company decided to implement benchmarks to track their sales performance against competitors.
A empresa decidiu implementar benchmarks para acompanhar seu desempenho de vendas em relação aos concorrentes.
2. to establish and execute measurable standards for comparison and evaluation in a specific process or system
We need to implement benchmarks for customer satisfaction across all departments.
Precisamos implementar benchmarks de satisfação do cliente em todos os departamentos.
This is a business and management terminology widely used in both Brazilian and American corporate environments. In Brazil, the English term 'benchmarks' is commonly used even in Portuguese-language business documents, though 'parâmetros de comparação' or 'pontos de referência' are acceptable Portuguese alternatives. The phrase reflects modern management practices influenced by international business standards.
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