hiring campaign
[/ˈhaɪərɪŋ kæmˈpeɪn/]
nounpl: hiring campaigns
campanha de contratação
1. A coordinated and strategic effort by an organization to recruit and hire new employees over a specific period of time
The tech company launched a hiring campaign to recruit 500 engineers for their new office.
A empresa de tecnologia lançou uma campanha de contratação para recrutar 500 engenheiros para seu novo escritório.
2. A marketing and promotional initiative designed to attract potential job candidates and increase applicant pools
Their hiring campaign included social media ads, job fairs, and university partnerships.
Sua campanha de contratação incluiu anúncios em redes sociais, feiras de emprego e parcerias com universidades.
In Brazil, hiring campaigns are increasingly common in multinational corporations, tech startups, and large enterprises, particularly in São Paulo and Rio de Janeiro. The term reflects the growing sophistication of HR practices and competition for skilled workers in the Brazilian job market. In the USA, hiring campaigns are essential during periods of economic growth and expansion, and companies often use aggressive marketing to stand out to candidates.
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