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hidden placements

[ˈhɪdn ˈpleɪsmənt]
nounpl: hidden placements
posicionamentos ocultos
1. Strategic placement of products, brands, or advertisements within content (films, TV shows, videos) in a way that is not immediately obvious or disclosed to the audience
The hidden placements of luxury brands in the movie were so subtle that most viewers didn't notice them.
Os posicionamentos ocultos de marcas de luxo no filme eram tão sutis que a maioria dos espectadores não percebeu.
2. Concealed positioning of items, objects, or information in specific locations
Security hidden placements throughout the building ensured comprehensive coverage.
Os posicionamentos ocultos de segurança em todo o prédio garantiram cobertura abrangente.
Synonyms
product placementcovert placementsubtle advertisingnative advertisingbranded content
Antonyms
explicit advertisingovert placementtransparent disclosureobvious positioning

Regional Variations

General Brazilian
posicionamentos ocultos
Most common term used in marketing and media contexts
São Paulo
inserções disfarçadas
Alternative phrasing used in advertising industry
Portugal
colocações encobertas
European Portuguese variant, more formal register

Related Idioms & Phrases

under the radar
sneaky advertising
stealth marketing
below the surface
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