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generic marketing strategy

[dʒəˈnerɪk ˈmɑːrkɪtɪŋ ˈstrætədʒi]
nounfemininepl: generic marketing strategies / estratégias genéricas de marketing
estratégia genérica de marketing
1. A broad, widely applicable marketing approach that can be used by multiple companies or industries without significant customization, focusing on general principles rather than niche targeting
The company adopted a generic marketing strategy that emphasized low prices and wide distribution.
A empresa adotou uma estratégia genérica de marketing que enfatizava preços baixos e distribuição ampla.
2. In Porter's framework, one of three fundamental competitive strategies (cost leadership, differentiation, or focus) applied without industry-specific adaptation
Their generic marketing strategy focused on cost leadership to compete in the mass market.
Sua estratégia genérica de marketing focava na liderança de custos para competir no mercado de massa.
Synonyms
broad marketing strategygeneral marketing approachuniversal marketing planestratégia de marketing amplaabordagem genérica de mercado
Antonyms
targeted marketing strategyniche marketing strategycustomized marketing approachestratégia de marketing segmentadaestratégia de nicho

Regional Variations

General Brazilian Portuguese
estratégia genérica de marketing
Most commonly used in business and academic contexts
São Paulo
estratégia genérica de marketing / estratégia ampla de mercado
Preferred in corporate and consulting environments
Portugal
estratégia genérica de marketing / estratégia de mercado genérica
Similar usage to Brazilian Portuguese in business contexts

Related Idioms & Phrases

one-size-fits-all strategy
broad-brush approach
cookie-cutter marketing
estratégia de tamanho único
abordagem com pincel largo
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