1. A broad marketing or advertising strategy aimed at a wide audience without specific segmentation
The company adopted a general targeting approach to reach as many consumers as possible.
A empresa adotou uma estratégia de direcionamento geral para alcançar o máximo de consumidores possível.
2. In military or tactical contexts, aiming at a broad geographic area or general objective rather than specific targets
General targeting of the region was approved by military command.
O direcionamento geral da região foi aprovado pelo comando militar.