1. A comprehensive plan or approach designed to achieve long-term goals or objectives in a broad context
The company's general strategy is to expand into emerging markets.
A estratégia geral da empresa é expandir para mercados emergentes.
2. An overall method or plan of action in military, business, politics, or sports contexts
Our general strategy in the negotiation is to listen first and respond carefully.
Nossa estratégia geral na negociação é ouvir primeiro e responder cuidadosamente.
3. A fundamental approach that guides decision-making across multiple areas or levels
The team's general strategy focuses on defense and quick counterattacks.
A estratégia geral do time concentra-se em defesa e contra-ataques rápidos.