functional objective
[ˈfʌŋkʃənəl əbˈdʒɛktɪv]
nounpl: functional objectives
objetivo funcional
1. A specific, measurable goal or target designed to fulfill a particular function or purpose within an organization, project, or system
The functional objective of the marketing department is to increase brand awareness by 25% within one year.
O objetivo funcional do departamento de marketing é aumentar a conscientização da marca em 25% dentro de um ano.
2. In business and project management, a clearly defined result that a specific department, team, or process aims to achieve
Each team member must understand their functional objective to contribute effectively to the project.
Cada membro da equipe deve entender seu objetivo funcional para contribuir efetivamente para o projeto.
3. In strategic planning, an operational goal that supports broader organizational objectives
The functional objective of the IT department is to maintain 99.9% system uptime.
O objetivo funcional do departamento de TI é manter 99,9% de tempo de atividade do sistema.
This term is widely used in modern business environments across both Brazil and the USA. It reflects contemporary management practices emphasizing measurable, specific goals rather than vague aspirations. In Brazilian corporate culture, functional objectives are typically tied to performance evaluations and compensation. The term gained prominence with the adoption of methodologies like OKRs (Objectives and Key Results) and Balanced Scorecard approaches.
Related Idioms & Phrases
achieve one's functional objective
meet functional objectives
align with functional objectives
functional objective alignment
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