1. The complete and official release of a product, service, or project to the market or public, typically after development and testing phases
The company announced the full launch of their new smartphone next month.
A empresa anunciou o lançamento completo de seu novo smartphone no próximo mês.
2. In business, the final stage of introducing something new with all features, marketing, and distribution ready
After months of beta testing, they finally decided on a full launch date.
Após meses de testes beta, eles finalmente decidiram sobre a data do lançamento completo.